Beacon

Better commerce content insights

Better commerce content insights

Better commerce content insights

Performance insights and workflow tools to unlock latent content opportunities.

Performance insights and workflow tools to unlock latent content opportunities.

Performance insights and workflow tools to unlock latent content opportunities.

OVERVIEW

A next-generation commerce content intelligence platform

A business intelligence and execution platform enabling commerce content publishers to more effectively:


  • Analyze the performance of commerce content in a streamlined and efficient set of visual dashboards, including but not limited the following set of measures: articles, product links, Google search impressions, web traffic/views, clicks, conversions, order value / gross merchandise value, and affiliate commissions

  • Organize information and insights along multiple dimensions, including but not limited to: domain or property, author or byline, search term or intent, content category / topic, product category, affiliate link destination.

  • Analyze proprietary data in conjunction with our managed public datasets (e.g., addressable intent, search trends or forecasts) to inform and optimize various editorial and business processes.

FEATURES

Continuously-evolving feature set

Performance Trends

How has my commerce content performed recently? Has the overall change been driven by volume or yield?

Period Comparison

Compared to the immediately prior period, or same time last year, what’s changed?

Ratio Analysis

Are users engaging more but clicking less? Or clicking more but converting less?

Addressable Intent

How many people are searching for the offerings covered by my posts?

SEO Performance

What keywords are most important for this article? How much of our potential search traction are we actually getting?

Conversion Performance

How much traffic and affiliate revenue has this article driven recently? Which metrics are improving vs. degrading?

Content Similarity

How similar is this article to others that we have written? Which competitors have written / updated content similar to this?

Recommended Products

What products are very similar to (but distinct from) those already featured in this article? What’s special about them?

Traffic & Yield

Which pages do well on distribution by not yield, and vice versa? Which pages drive higher/lower CTR and EPC?

Page Health

How have my pages performed since their most recent update? What drove any recent declines in RPC or EPC?

Paid Media Performance

Which of my paid media campaigns are performing best? In which should I increase or decrease investment?

Refresh Priority

Which pages should be updated / refreshed next based to optimize for affiliate revenue? Which are most urgent?

Retailer Performance

How much performance did I drive for a particular retailer over a specific point in time?

Custom Page Tags

How are pages performing across my custom groups or beats?

Save & Share Reports

Easily save, share and schedule automated updates for key reports.

FAQ

You’ve got questions, we’ve got answers

You’ve got questions, we’ve got answers

You’ve got questions, we’ve got answers

Can Beacon support multiple domains?
How do user permissions work? Can I set it up so different user groups have access to different levels of data / analytics?
Will adding Beacon slow down my site or negatively impact Core Web Vitals (CWV)?
What's the level of effort (LOE) on my team to on-board Beacon?
I'm already using the tracking parameter fields in outbound affiliate links. Will Beacon rewrite any of these?
How much historical data will I be able to see once we on-board?
What level of support for Amazon Associates data and analytics does Beacon support?
What other affiliate network integrations does Beacon support?
As Beacon launches new features, does our team need to do anything to activate them?
How will our team be supported from a training and user on-boarding perspective once we're live with Beacon?
Can Beacon support multiple domains?
How do user permissions work? Can I set it up so different user groups have access to different levels of data / analytics?
Will adding Beacon slow down my site or negatively impact Core Web Vitals (CWV)?
What's the level of effort (LOE) on my team to on-board Beacon?
I'm already using the tracking parameter fields in outbound affiliate links. Will Beacon rewrite any of these?
How much historical data will I be able to see once we on-board?
What level of support for Amazon Associates data and analytics does Beacon support?
What other affiliate network integrations does Beacon support?
As Beacon launches new features, does our team need to do anything to activate them?
How will our team be supported from a training and user on-boarding perspective once we're live with Beacon?

Learn More

Ready to Get Started?

Optimize page yield, grow traffic and drive your commerce content business forward. Get started today.

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