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Know what every commerce page earns. Then make it earn more.

Bullwhip unifies your affiliate data, optimizes every link and layout, and extends your best content to new high-intent audiences, with a team that runs it alongside yours.

Talk to our teamSee the platform
Angled views of Beacon dashboards with traffic, clicks and revenue charts, and a topic coverage radar chart

Trusted by commerce teams at

SOC 2 Type 2, AICPA SOC for Service Organizations: read about our security

Why now

Every commerce visit has to earn more

Commerce revenue is scattered across affiliate networks, pages and channels, and no single report shows what a page really earns.

At the same time, AI answers are absorbing search clicks. Fewer readers reach commerce pages, so each visit has to count.

Bullwhip helps you measure what every visit earns, optimize it, and buy the visits that pay.

The platform

Measure, optimize and grow on one data foundation

Beacon shows what every page earns. Tailwind earns more from each click. Halyard brings high-intent readers to your best pages. CINCY's product data sits underneath.

Measure

Beacon

Commerce analytics and attributionSee what every page, author, category and retailer earns.

Optimize

Tailwind

Yield optimizationEarn more from every commerce click.

Grow

Halyard

Managed audience extensionWe buy high-intent traffic into your best commerce pages, profitably.

Foundation

Early access

CINCY

Real-time product data APIMulti-retailer price, availability and affiliate links for any product.

See it in action

Beacon's Overall Performance dashboard with total traffic, affiliate clicks and revenue, a traffic by category chart and a commerce performance line chart
Traffic, affiliate clicks and revenue, with traffic by content category and a trend over time. Demo data.

What changes when you work with Bullwhip

  • Clarity

    One source of truth for commerce revenue, down to the link.

  • Yield

    Make every visit earn more.

  • Growth

    Profitable audience extension, run by a team that has done it at scale.

  • Trust

    Built for the largest publishers, with your commerce data delivered to BigQuery, Firestore or AlloyDB for PostgreSQL.

  • Partnership

    We work for publishers, aligned to your margin.

Independently audited security controls
SOC 2 Type 2
Source: Accorp Partners CPA LLC, audit period October 1, 2024 to September 30, 2025, September 30, 2025

How we work

More on how we work

  1. Talk to us

    Tell us about your commerce content, your teams and what you want to grow.

  2. Size the opportunity

    We look at your current content and performance and size the revenue opportunity with you.

  3. Onboard

    We connect your data and set up the products you need, working with your teams throughout.

  4. Grow together

    The platform and our team work alongside yours to grow commerce revenue across your brands.

Built for enterprise media

Security, access and data controls for publisher commerce, editorial and finance teams.

  • SOC 2 Type 2

    Independently audited by Accorp Partners CPA LLC for October 1, 2024 to September 30, 2025. Request the report from our Trust Center.

  • Single sign-on

    Sign in with Google, Microsoft, Okta or OAuth / SSO.

  • Granular permissions

    Role-based access, so each team sees exactly what it should.

  • Data delivery

    Beacon delivers your commerce data to BigQuery, Firestore or AlloyDB for PostgreSQL, in a dedicated schema for each client.

See what your commerce content could earn

Talk to our team about Beacon, Tailwind, Halyard and CINCY.

Talk to our teamSee the platform
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